Paid ads · ROAS & LTV

Full-funnel economics per campaign — ROAS, CAC, LTV, payback & margin. Kill what doesn't pay.

Total ad spend

$30,420

across 6 campaigns

Blended ROAS

2.2x

healthy

Avg CAC

$34.32

per acquisition

Avg LTV

$48.40

90-day projected

Payback

21d

avg time to break-even

Net margin

+11%

profitable

2 campaigns are below break-even ROAS. They're burning $7,420/mo at a loss.

CampaignSpendROASCACLTVMarginStatus

Dating · Broad · US/CA$8,2003.6x$18.40$66.20+42%Scaling

Finance · Lookalike 1%$6,4002.4x$27.90$67.00+28%Scaling

Beauty · Retarget · UGC$3,1001.8x$21.30$38.30+14%Stable

Fitness · Interest · US$4,5500.7x$52.60$36.80-18%Below break-even

Gaming · Broad · Global$2,8700.5x$61.20$30.60-24%Below break-even

Dating · Advantage+ · EU$5,3002.1x$24.50$51.50+22%Scaling