Choosing a topic for a batch

The topic field in a workflow order focuses every idea in that batch on one angle. Leave it empty and the writer mixes formats and themes freely.

When to set a topic

• You want to test an angle, like "posting on 100 accounts without touching a phone".
• You're preparing content for one audience, like agencies managing client accounts.
• A past video performed well and you want more around the same idea.

Good topics

• Concrete: "money while sleeping" works better than "success".
• One idea per batch: easier to compare results.
• About the viewer's desire or pain, not about your product features.

Testing angles

Order two small batches with different topics, post both, and compare. Save the winners as best examples — the next batches will lean towards them automatically.