Accounts & Team
What are persona and posting plan?
Who the account is, how it talks, and how often it posts.
1 min read · Updated Sep 14, 2026
Each account has tabs for its setup.
Profile & strategy
Display name, handles, niche, keywords, bio (with each platform's character limit), link in bio, profile picture, content pillars and reference images.
Persona
The character behind the account — look, personality, backstory, voice, tone, speaking style, catchphrases, target audience, goal, call-to-action style, do's and don'ts, and example hooks.
Posting plan
Posts per day, how many days of content to keep in reserve, and ramp-up conditions for new accounts.
The Videos tab lists videos assigned to the account, where you can approve or reject them and copy captions and hashtags.
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